Futurepast
—
Record Label
Berlin based explorative record label, to build a path on the edge of experimentation and functionality — Sense of time is irrelevant.
As Futurepast's new Art Director and Graphic Designer, I was appointed to reimagine the label's overall brand identity. Beginning with a thorough investigation into the label's background, values, and target audience to understand the essence of the brand. Using this information, I developed a brand strategy that would guide the visual direction of the label.
— Brand Identit System
— Visual Strategy
— Type and Color
— Layout Design
— Promotional Material Design
— Social Media Templates
— Type and Color
— Layout Design
— Promotional Material Design
— Social Media Templates
![](https://freight.cargo.site/t/original/i/f78ceb5e8a9d212c081e0bcd9cc679af65301246d20a13c6af7b164ada2b9706/Poster_Framed.png)
![](https://freight.cargo.site/t/original/i/a2b345dece212e018dd34970d887bb728e0ea4def643cb2de7b431a41fea20b4/FP006_MockUp.jpg)
![](https://freight.cargo.site/t/original/i/e537071dc7a3e113ff2789cdfcf448aab47badc7c5a8f0f7b98336268952b273/LP_Front.jpg)
![](https://freight.cargo.site/t/original/i/d0d19137901300396025b8ad00d8716cb5c81d3ead975cd28647d286eaf3b6ed/LP_Back.jpg)
![](https://freight.cargo.site/t/original/i/28eaf53a3ef43d842f2c8871baae2494505dd2679dfa12f6d7476d6681d579bd/FP007_MockUp.jpg)
![](https://freight.cargo.site/t/original/i/5c8be95a99e1f67a42ecb1b2d05672847fc98bc3a62c194eee997bdeffdada8d/Media_Mockup-copia.jpg)
![](https://freight.cargo.site/t/original/i/4325daeaf99dd0e5cb2bf9dd15becc8ce40e084714f7443c04273a0807a843b8/EP_photo.jpg)
![](https://freight.cargo.site/t/original/i/4de6aecfe326ddbf28f2c62195202397b1351fd60a887f7f221cb58be209a3db/B_Small.jpg)
![](https://freight.cargo.site/t/original/i/2f69b1aa9e7fe87e9653a4dff274bd57bf4746c5b8bc24ac44371ae64bc8f1bf/08.jpg)
![](https://freight.cargo.site/t/original/i/ad49cfe8992fac256a71edd2ad70ecbf3bffb7c9aa480b95ad153caccb8deced/09.jpg)
![](https://freight.cargo.site/t/original/i/f6ae4069f0b5da581103f796e62bb01bbc12581819efd7a4a0fe6f17f81517b1/10.jpg)
![](https://freight.cargo.site/t/original/i/3f58464c5b84c3399ded703a2b62873fa6c7ab48d3e64ce3a99389b51106a2aa/11.jpg)
![](https://freight.cargo.site/t/original/i/528b15c1476b6f4de859f773ae257ac8365f200e5666763333117d2eb373f32c/12.jpg)
![](https://freight.cargo.site/t/original/i/117e7ca6cda24569ce70fb6889fb92325cfe4249938bbfa065e584a271d438fc/13.jpg)
![](https://freight.cargo.site/t/original/i/3529dbd306d653615b84c384d44e013e71a0ecb733ede2e05da586b2230311e4/14.jpg)
![](https://freight.cargo.site/t/original/i/703dde909ec1085a5fc9232400e46da50fcd019191935b9c3337301a2c993e27/Ultradian_Monomial_08_Template-copia.jpg)
![](https://freight.cargo.site/t/original/i/60d51ec177410a26a87f3911cf3ad7b671c6d3bba71237cb1cef1ffaf8f3d58f/FUTUREPAST-Fundraiser_34.jpg)
![](https://freight.cargo.site/t/original/i/308ab6cbd4a5bb8e68b460c1dd08995ac56088481cb8da40cd87466efd8124f1/Alejandro_Romero_Materia_Tiempo_Espacio_12-copia.jpg)
![](https://freight.cargo.site/t/original/i/514171e8d416230c80019916ea1f1b62095b816d89623032e534efc0b7792a85/Project_050.jpg)
![](https://freight.cargo.site/t/original/i/c6ba6d6f07c37c45482fad6368dc13194eb287c22d744418639fa0ffef1897a5/Label-MockUp-A.jpg)
![](https://freight.cargo.site/t/original/i/c78dc78be119193c48dd6254dca5e422636f80c81d4fec34e826a3cf70e29db5/Label-MockUp-B.jpg)
![](https://freight.cargo.site/t/original/i/f2739e9720cbb5892412a28c2db3ecbeac8024018664c82fa64fd26a5f682695/FP07_A1000px.jpg)
![](https://freight.cargo.site/t/original/i/38608c80ab3c3327c133b3885d5e9aff6c615d1b59261932ef14b81df6675073/FP07_B1000px.jpg)
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